What we get wrong about competitive advantage

In this session, Ram discussed the ever-evolving world of competitive advantage. He shared how current changes desire to rethink of competitive edge strategies. He shared some data-driven strategies and some best practices that are executable and easy to implement.


Ram Charan is the co-author of the bestselling Execution and Confronting Reality, written with Larry Bossidy, and the author of Know-How and a dozen other books. A former award-winning Harvard Business School professor, he is a worldwide expert on business strategy, execution, corporate boards, and building a high-performance organization. He has worked with the CEOs of some of the world’s most successful companies, including GE, Bank of America, Verizon, Coca-Cola, 3M, Merck, Aditya Birla Group, and Tata Group.